The digital world is where it’s at, every artist knows this, or at the very least, should. How you promote your band is extremely important. As we’ve covered before, tangible mylar audio CDs are no longer needed as everything has been reduced to 1’s and 0’s. Which in all honesty, makes carrying music around much more pleasant! As an artist you need to not only tap into this world but also make yourself presentable and attractive, not only to your current fans, but so that you can attract new fans, and retain them all. For those of you who understand this, and even for this of you who don’t MusicPromoToday, a music PR agency, is here to help you guys out; here are 11 tips to increase your followers and fans while improving your digital persona. It’s just the best music digital marketing advice you can get on a subject that is not an exact science.
Piggyback on already trending subjects!
Hashtags are everywhere nowadays, and with good reason. They indicate tweets, conversations and popular interests flying around the web. Not only will your posts, blogs, and any online medium you use be flagged and attract more followers using these popular themes, but you’ll be identifying with and engaging with fans around the world. #Tbt, #ThrowbackThursday, #MotivationalMondays, #goodvibes, #nightlife... To be completely honest, experiment with your own combination of different variations as well. If you catch a good one it will take off and do wonders for your online presence and it’s free online promotion!
Make your followers think.
Now this really depends on what you find interesting or engaging. So long as you are dealing with relevant and pertinent facts, it should be fine. The days of the dumb music artist aren’t here anymore, people are obsessed with world around them and if you shy away from that and follow the steps of Derek Zoolander, you may crack a few smiles here and there, maybe a chuckle but you’ll quickly lose fans. Remember, he did say one thing that was relevant, “I'm pretty sure there's a lot more to life than being really, really, ridiculously good looking. And I plan on finding out what that is.” Today there is more going on politically and around social media than people can keep up with, so find your hook and go with it.
People love to reminisce, do the same!
One popular hashtag that is still around and people love using is the ever so popular #Tbt. Now it doesn’t actually have to have taken place on a thursday, it just has to be a memory of your life. Generally a light hearted one works best as it makes people smile and laugh. People form better memories with happy thoughts and will continually come back from more if you give them enough, and it’s also a better http://musicpromotoday.com/en">way to promote your brand, associating it with positivity, so that you will keep people wanting to come back for more. It opens up the door for people to really connect with who you are outside of the band as well. Let the fans in a little bit and you’ll be rewarded tenfold!
Grant your fans access.
As I mentioned, letting your fans in will reward you. If you not only let them in on your personal life, but the life of your band as well, you’ll create bonds with them that aren’t easily broken. Let them see your band’s way of life after a concert, or during a band practice, something behind the scenes that will make the fans smile and you seem more real and legitimate to them.
Use short videos!
The number of people who spend their time watching videos online now is astronomical. Between Facebook, Instagram, and Snapchat, you’ve got countless amounts of fans to tap into and entertain, and if you’re doing all the aforementioned tips, it’s guaranteed you can find at least a few moments to record. This is digital marketing at it’s finest and will keep the fans, who are hungry for any kind of information and engagement, happy! A big plus for you!
Okay, there are plenty more, and more will no doubt come in the future, but for now just get started with that and watch your fandom skyrocket. At MusicPromoToday, one of the http://musicpromotoday.com/en">best PR companies, we’re all about helping out artists, so take a moment and come visit us. We’ve got plenty more tips to keep you busy and increase your followers.